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Advertising and the Mind of the Consumer : What Works, What Doesn't and Why Condition:Like New This stunningly persuasive book examines

SKU 39353667959
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USD10.02 USD42.02

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Description

This stunningly persuasive book examines the persistent

First published in 2001

The centerpiece of the book

magic lies in wait to reclaim the land

and live chat—before ever meeting in person

Advertising and the Mind of the Consumer : What Works, What Doesn't and Why Condition:Like New This stunningly persuasive book examinesA look at how popular ad campaigns succeed or fail in manipulating the consumer.

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