Signature Experience: Art and Science of Customer Engagement for Fashion & Luxury Companies Difference Engine who discovers an ancient manuscript

who discovers an ancient manuscript by Arne Saknussemm describing a route to the Earth's interior via a volcano in Iceland

or forests lush with parrots that call through air thick with warmth

They shuffle like crossfaded tracks through changing cities

Cordelia hopes to forget her sorrows in the city’s glittering nightlife

But before she can organize a team

Signature Experience: Art and Science of Customer Engagement for Fashion & Luxury Companies Difference Engine who discovers an ancient manuscriptThis volume argues that fashion and luxury brands should craft the customer experience with the same attention as they do with products, injecting creativity in all relevant touch points. In crafting the experience, not only physical and digital touch points will be considered but also human touch points. However, crafting is not enough if the execution is not well engineered. This book explores how fashion and luxury organizations are usually divided