Joico JoiFull Volumizing Styling Serum Blonde Delivers serious vivacity and volume

Delivers serious vivacity and volume to lifeless hair

The thick texture saturates every strand with plant derived oils to deliver essential moisturizing properties without weighing hair down

Callitris Intratropica (Blue Cypress) Oil

• Sunflower Oil is light and easily penetrates deep into the hair shaft and scalp

This hair protectant gives her hair salon-vibrant color for up to 9 weeks

Joico JoiFull Volumizing Styling Serum Blonde Delivers serious vivacity and volumeDreaming of bigger and better hair? Heres the hero that swoops in with body, bounce, and brilliant fullness, while saving you from the sticky, crunchy residue of typical volumizers. Youll experience the unique glide and slip of an airy crme, plus the molding and shaping power of a geleall in one game changing hybrid. Instantly transforms fine strands into full, luxurious, natural looking hair. Its full on thick, bouncy hair with the ease of three